Current Page: Heading

Title:

Now What?

Client:

MN Sure

Agency:

Haberman

Director:

Modular

Tags:

PSA, Campaign

Duration:

Var.

Aspect Ratio:

16x9, 1x1, 9x16

The “Now What?” campaign for MNSure combines storytelling with clear calls to action, making the process of finding health insurance more approachable and informative.

We created relatable scenarios to focus on the diverse health insurance needs of a variety of individuals. The bright and cheery style makes insurance shopping approachable and friendly.

An illustration of a mom preparing school lunch for her two children.An illustration of a woman leaning on a car.
An illustration of a mom pushing her twin children in a stroller.

Our intial approach to character design emphasized clean, graphic shapes. We eventually landed on  a more naturalistic style that allows the viewer to see themselves in the characters.

A sketch depicting two different styles of fishermen.A sketch of a family.An illustration of flowers.
An illustration of a fisherman.
An illustration of steamy coffee cups. An illustration of a barn. An illustration of a bike.An illustration of two loons.

More Projects:

A still from the Modular Animation Reel that reads "Motion Reel 2025".
Title:
Reel
Client:
Var.
An illustration of three characters throwing a celebration.
Title:
Room to Breathe
Client:
MN Dept. of Health