Title:
Sticky Note Teasers
Client:
Figma
Director:
HECK
Tags:
Teaser, Social
Duration:
Var
Aspect Ratio:
9x16
Figma empowers creatives by providing tools for design and collaboration. We partnered with them to create a series of social posts that highlight their creative-first products.
Figma was looking for an effective way to premiere their recent rebrand. This included an out-of-home campaign teased by blending their product tools with billboards across the country. By bringing their design assets into real-world environments, we were able to live-edit billboards and introduce their new branding in a tangible way.
Approach:
Other Spots:
Boarding was essential when working with live production. We collaborated with Figma to capture on-site footage of their billboards, then composited 3D interpretations of their creative tools into the scenes. Using Blender to build assets and track shots, we created a digital and real-world hybrid designed to stop viewers mid-scroll.
Other Spots:
From announcements for Config 2025 to teasing the rollout of Figma Make, we partner with their marketing team to bring ideas to life and capture attention across social. Take a look at a few additional spots we’ve produced together.
Creative Director:
Michael Van Swearingen
Illustrator:
Peter Steineck
