Title:
Figma Make Billboards
Client:
Figma
Director:
Modular
Tags:
Billboard Campaign
Duration:
Var.
Aspect Ratio:
Var.
Modular was invited to produce and direct creative for the launch of Figma’s newest AI coding product, Make. The campaign was designed for large-scale digital placements, including screens in Times Square, Singapore, and Tokyo.
Knowing the work would live across virtually every screen size imaginable, our concepts were built to be flexible and adaptable across formats. We developed ambient creative that could seamlessly transition between more demonstrative product moments, ensuring cohesion across environments.
Approach:
%20Light.webp)
Process:
Concepts were developed and presented in iterative rounds to streamline communication and quickly adapt to feedback. Our team used physics-driven 3D animation in software like Houdini to bring approved Figma creative to life at scale across these massive displays.
Other Spots:
This project required an extensive range of formats for each concept. Explore additional cutdowns from the campaign, we’re always excited by the challenges and opportunities that come with unique formats.
Creative Director:
Michael Van Swearingen
Animation:
Sishir Bommakanti
Animation:
Maddie "Warcat" Warneke
